Mobile-First Indexing What’s in the box for E-commerce businesses?
It’s been an exciting year for the SEO industry as we approach the halfway point of the year 2018. There have been a few major and a variety of small SEO optimization changes we’ve seen thus far, but none are more significant than the move to mobile-first indexing.
It’s true that “evolve or decline” accurately describes the rapidly-changing area of SEO to optimize the industry. It’s a practical and dynamic field in which Google (as the biggest search engine) is known for keeping the digital marketing industry on its alert.
As mentioned in the previous paragraph there have been a variety of minor and major modifications to Google algorithm updates so far this year. However, in this blog, we will specifically look at the largest and most important update that has been made to date.
“Mobile-First Indexing”.
Google’s Mobile-first indexing launched in March of the year that followed, and the joy! It caused confusion in the online sector. After nearly three months since the launch date, let’s take an in-depth analysis of what the change is about and how it’s likely to affect websites.
Mobile-First Indexing The First Stand
Although we’re calling it the biggest change in SEO optimization, it wasn’t necessarily the most shocking one. SEO and digital marketing experts had been anticipating it for a while and, fortunately, the most experienced marketers had been prepared ahead of time for it.
When we examine the search trends of Google the search engine statistics aren’t clear regarding the forthcoming update. The number of searches that are made on mobile devices has outpaced desktop searches for a while, and it’s enough to convince marketers as well as e-commerce companies that it is important to maintain an active and lively presence for mobile-based searches.
What’s the real story that lies behind the technicalities?
Google search listings work by bots that crawl the content of the website. In the past the bots were designed to browse through the contents displayed on desktop sites. With the mobile-first approach to indexing Google bots can now crawl content from mobile websites as well. To put it into the right context, websites who want to rank more prominently in mobile searches (which is over half the search results) should be as vigilant about their mobile site’s content as they were for their desktop versions.
This is important because it was common for the majority of e-commerce firms to focus their attention on their desktop-based websites; however, they are known to ignore keeping mobile versions up-to-date and dynamic. Many mobile-friendly websites come with little functionality and hidden information from desktop versions. For instance, if , for example, you were looking for “more SEO optimized services near me” prior to the advent of mobile-first indexing, the amount of websites that were displayed in response to your results from the web pages’ desktop content.
But, things have changed in recent times and any query made on mobile devices will yield results based on the content of mobile devices. This means that businesses that have absence of mobile-friendly websites won’t show higher in mobile-related searches. This is significant, since it means that businesses with a poor mobile-friendly presence will be unable to attract greater than 50 percent of traffic without a possibility of being displayed.
Therefore, it’s the right time for businesses to start making mobile-friendly versions of their websites seriously, and keep an optimized and active website for mobile-friendly searches.
Author Bio:
At Folio3, we offer top-notch Shopify migration services to help you migrate your store from one platform to another. Our experts are highly skilled and trained in migrating stores of all sizes.
